The design of web pages may be subject to trends, but in most cases, what is intended, through them, are 3 things:
Differentiate yourself from the competition.
Improve the user experience when they arrive at the page or online store.
Help web positioning.
If you have a website that you created years ago and that you have not redesigned again, it is possible that you are losing customers.
It is not a question of changing for the sake of change, but of adapting your website to the new parameters imposed above all by Google and which are focused on mobile usability and placing the focus on the customer, facilitating navigation and providing a good web experience.
Next, we are going to offer you some tips for the new “look” of your website that will help you offer a more current, competitive image and, above all, that allows you to sell or better capture the attention of your customers.
Voice searches skyrocket
Why type if we can talk? Currently, voice searches have exploded, and the trend is that they continue to grow.
What does this mean? That any web page that we design will have to respond to this trend by the user. The content included in the web must be structured in such a way that it responds to how users make their queries.
On a practical level, it would be, for example, to work on the positioning of complete sentences rather than isolated terms since voice searches have a minimum length of three words and with a more natural language.
Part of the strategy, then, will be the modification of the content. How can we do it? If what it is about is to give a "good customer service," answering their questions, what better way than to work on the frequently asked questions section, which, let's face it, was a section that was not being paid too much attention in terms of the writing of your content.
Now is the time to change and offer an optimal user experience by turning our website into a space that provides solutions to the doubts of our potential clients.
Put a chatbot in your life ... well, better on your website
Internet sales continue to rise, and we know that there is no turning back. Online stores allow you to buy at any time, without leaving the sofa, and thanks to the security measures, it turns out to be a fast and reliable way to buy.
That is why more and more users need to answer their questions immediately when they are about to buy on your website.
How do you think they are going to do it? Looking for your email, writing you a message, and sitting around waiting for you to reply? NO!
If they are on the internet, it is because they want quick solutions, and if you do not give them, they will go to the competition, so one way to facilitate what they demand is through chatbots. A tool that will respond to the demands of your customers, providing them with a more personalized and efficient experience.
Thanks to chatbots, you will offer your customers faster attention, which will translate into a greater increase in sales, and you will save time in the customer service section thanks to automated responses.
Blank spaces, with "air," minimalist designs that do not distract, in short, "clean" web continues to be the trend towards which we must focus our web.
The objective is to offer a website design that facilitates navigation, and that displays the content in an attractive and functional way.
The union between good aesthetics and great usability must always be present. The user has to navigate through it fluently, finding what he wants and facilitating the path to the action that we want him to perform: a purchase, in the case of an online store, or contact us to contract the services we offer.
At the typography level, the simplest, easily readable fonts that adapt perfectly to different mobile devices should be chosen.
On the other hand, you must stay true to the design you choose; that is, the iconography you use, the images, and the typography must remain uniformly on all the pages of your website to create brand identification.
And with these three simple tips, we hope you will look at your website with objective eyes and see if the time has come to change its design and stop losing customers.
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