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In the last 7 years, mobile traffic has increased by 222%. Globally, over 50% of all Internet activity is mobile. The desktop follows just over 45% of all internet traffic and tablets make up the rest. With so many people browsing the web from their phones, it is essential to provide a great experience for those who access the mobile site. Without them, we do not address the majority and the possible lack of traffic leads to a decrease in the number of leads and business in general. Here's what we need to pay attention to:

Responsive design

Design  responsive is the method of designing web pages that allows optimized display on all devices. In other words, a responsive design will automatically reformat the site for all screen sizes. This allows site visitors to interact easily regardless of the device they are using.

Some marketers decide to invest in a mobile version of the site. Not the best decision! In the long run, maintenance costs and effort are doubled. A responsive design is easier to manage because it offers a site that works on all devices, even if a larger investment is needed in the development phase .

Viewport

Just because a website is available on mobile doesn't mean the web page is sized correctly. This is why it is important to set up a Viewport for your site. Think about the screen size of a regular phone. Viewport is the size of a window or visible area of ​​a screen on mobile or tablet devices.

Thanks to the viewport , sites on mobile devices are not displayed in the same way as on a desktop screen. Users do not have to zoom in to read, but can see the content of a page in a way that matches the small screen. Viewport , in combination with responsive design , helps browsers "break" web pages and reassemble them on small screens, in a way that allows users to receive meaningful and readable content.

Fonts

There are a lot of screen sizes and you want the text on the site to be easy to read on each. The font size is set in the CSS file of the web page.

According to Google, the best basic font size is 16 CSS pixels. We recommend a size of at least 12px or larger on most pages.

You can scale the text size for sections starting from the base font. For example, when the subtitle text is 120% of the basic font and the title text is 250% of the basic font, the fonts will be in relation to each other and will be displayed the same on all devices.

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