A great website has certain distinctive characteristics related to the user experience and usability of the site. At the same time, these characteristics result from a long and meticulous process in which the design has evolved and taken shape until it reached its final version. Of course, the best web design practices can be taken into account when starting any project. Although there may be many more depending on the website you are working on, we mention 5 of them that seem essential to us and summarize any successful website's key points.
It begins with a thorough investigation phase.
A great design can take more than a few hours, particularly if it is a web design, and you start from scratch, be it a new brand website or a total page redesign. Before starting with the design itself, both the brand and the target audience have a rigorous research phase. Some websites are also reviewed for reference, usually those belonging to the competition or those that the client considers having a good design. This way, you have a clearer idea of the customer's expectations.
Only after completing the research phase you can start with the first sketches on paper. A design progresses and takes shape gradually, as more time is invested in each phase. Reviews are done, wireframes are modified, and the process continues. It's a continuous cycle of revisions and improvements to the final version. Still, it all starts with the research phase, and a designer's first sketches are highly dependent on the information gathered at this stage.
Take into account conversions.
The design goes far graphics. Ultimately, a website should be visually appealing, but it is not the only reason attracting users to a web page. Users enter a website because they are looking for something, whether it is important information or purchasing a product, they have a goal when entering a website.
A successful website is one that has a clear objective and not just quality graphics. Do you want to publicize the brand? Offer free resources? Convincing users to subscribe to a newsletter? Or make them buy a product? Every website has a purpose, defined by the client herself and her business plan. The designer is in charge of transforming that purpose into a coherent design to interact and take action.
Find out about the latest technologies and trends.
Many trends tend to be fleeting and pass over time. Others seem to stay much longer and even show the evolution over the years. Knowing about all kinds of web trends is another of your duties as a designer. In this way, you can know exactly when their use is ideal, how you can benefit from using them in your designs, and when it is better to put them aside.
A great starting point is staying on top of what leading companies like Google are using for web design. On the other hand, you could subscribe to newspapers that focus on technology and digital issues.
Don't be afraid of blank spaces.
A great website has many characteristics. One of them is the effective use of blanks. To the casual observer, white space is not even considered in the design, but as a designer, you know that white space is an essential component of all good design, just as much as color and typography are.
Blanks allow for proper organization of elements, so they are used on all web pages, regardless of the volume of content on the website. Both application landing pages and online journals make use of white space to a greater or lesser extent.
Search engine optimization is a requirement for every website. Of course, a part of your visitors may find your website thanks to a direct link that has been shared on social networks, but you must consider all the scenarios. You can attract many visitors if you manage to appear on the first pages of search results.
Check the SEO of all the pages that make up the website and not just the home page. Most of your visitors may land on the home page, but don't assume that all of them will. You must be prepared if your visitors arrive first to another page on your site; that is why each of them must be correctly optimized.
Creating a website is a long process that must be done with great patience and care. The graphic elements must be taken into account, and the design's functionality and how users manage to interact with it.
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