When having a new business, it is necessary to implement commercial strategies that help to increase income in an accelerated way, since the take-off of a company can affect whether it remains in time.
Create sales funnels
This term refers to the process or follow-up that the company designs so that each person who has an approach to the business becomes a customer.
Although this term is often used for online methodologies, it also works in physical businesses, always focused on bringing potential clients to clients defined through three stages:
Discovery: the person is taught that they have a need that must be solved.
Consideration: The alternatives are shown and why you should solve your need.
Decision: you are finally invited to decide on a specific product.
It may sound simple, but no less effective. So much so that 70% of people go to Google at least three times to find offers that allow them to meet their particular needs.
Monitor the competition
Monitoring the competition allows you to find new opportunities and ideas for your business. However, doing so does not mean copying strategies and tactics. It's about evaluating what others are doing and finding weaknesses that you can use to your advantage.
Create programs to retain customers
Being in the beginning of the business, you can focus on only getting new customers. However, consider implementing programs that increase the tenure of your former buyers. In other words, build loyalty in a long-term relationship between customers and your brand.
Think about it, if someone has already made a purchase in your business, it is very likely that they will do it again, especially if they trust your company.
Take care of these programs, since you should not exaggerate in discounts, bonuses or promotions that put the profitability of the business at risk.
Use digital platforms and tools
The Internet has become the search centre to find the solution to our problems. Many people use it every day to get the information they need. Now, those who provide this information have the possibility of attracting the attention of those who surf the net and convert them into customers.
Platforms: These are places outside the Internet where we can promote our products or services. Tools: They are your own instruments that you can use to attract potential clients: website, blog, social networks, email marketing services for mass mailings, among others.
Find strategic partners
There are organizations that can complement your business activities and it is a good idea to generate interaction, since collaborations, shared clients and recommendations can be derived.
Open the doors of your business to other entrepreneurs, remember that they can help you invest or get new clients that will make your business grow.
These fast-growing tactics are important to keep in mind to increase your business cash flow and keep it afloat.
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