In our country, hundreds of companies are created per year, but only 25% of the businesses achieve the expected success. 75% of new companies fail for various reasons; some of them are due to lack of money, others due to the absence of adequate planning, and the lack of a good marketing and sales strategy.
Given the importance of the internet today, it is essential for businesses to have an online presence to attract more customers and be among that 25% of companies that are successful.
Meeting the great demand for information that exists in cyberspace is a task that requires creating new web pages with quality content. Therefore, we give you 5 tips to achieve success with the design of your website:
Define what the objective of your website is
It must be clear that a web page is a showcase that works 24 hours a day, 365 days a year, so you have to define, without any doubt, what will be the purpose of your project. This is the first step to know how simple or complex the website will be to build.
Depending on the type of information you want to share, you can choose a design according to the content. That is, if you are an architect who wants to have a page to promote your work, it is best to choose a design that allows you to place several image galleries of your projects.
Choose the design
When it comes to communicating the messages of a company on a website, it is essential that it has a good design, that it is simple and stands out, as well as easy to navigate. Colors and navigation are very important aspects of this design, so the better the elements fit together, the more it will attract the attention of users.
When designing a web page or updating an existing one, prioritize mobile optimization of all sections so that your users can view the page without losing quality and functionality from any device. It is essential that people see your website well from their cell phones and tablets since this represents the majority of Internet visits and the world, with a tendency for this to increase.
Updated and quality content
This not only generates practical and useful content but also helps to position it better in Google and generate traffic, and it is also essential for link building strategies.
We recommend that the information you are going to publish is gathered in advance. At this point, the content should already be ranked with its corresponding images and videos. One aspect that you should always consider is related to the intellectual property of the content. Whether it is texts, photos, or multimedia elements, they must be original or have the corresponding credits from their authors.
SEO (Search Engine Optimization)
Once you have finished uploading the content to your website, all you need to do is perform the search engine positioning actions so that the page is visited by as many users as possible.
Positioning a web page can have several fronts. SEO has to do with the tags of the photos, texts, titles, videos that you host on your website, and that guarantee that they can find you on the internet. Once again, it is useless to have an updated and usable website if Google does not suggest it in its searches.
Link to social networks
Social networks are essential in a digital strategy. When people want to know more about a brand, they turn to their website and social networks. To make life easier for your website visitors, make your social media buttons visible, so the interaction with your potential customers will increase, and you may gain a few more followers.
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