A site may simply be successfully excelling in limited aspects (such as only web design or content - do not have a list of services prices and the series of questions frequently badly needed). It must have a design that loads into your site user experience, functionality, and properly complements the content .
So what do you need to know to start improving your web design?
To answer that, here are some tips for the site to make sure it goes in the right direction in the new design and are making sure that visitors are not turning away.
Do you have a plan?
Don't just start designing your website. To ensure that your site effectively meets the needs of visitors you need to map that to your buyer from the first time they visit your site when they become a customer.
What pages are they going to view, what content are they going to read and what are they going to convert on? Understanding this will help you design a site that helps feed leads through the sales funnel.
You want to design your site for the next step, not the last step. It is about answering the right questions in the right order. This could be where the context comes into play. Get what you already know about current customers (or even interview them) and research how they went from a visitor to a customer.
Disassembly from the site
Certain items on your site will distract you from the value and message you are trying to convey. Complicated animations, content that is too long, crowded site images are just a few factors on the list.
With an audience that has only an attention span of 8 seconds, you need to create a first impression that easily gets the main points over. This should be done with short, strong sections of photos / content and applicable icons that are sectioned apart from clear and concise headers.
If you have the right ones, then examine and make sure it does not contain jargon or ambiguous terminology. It only serves to disturb the contentand confuse users.
A few words to avoid include next generation, flexible, robust, scalable, easy to use, cutting edge, innovative, best-of-breed, mission critical, innovative ... these are all words that have over used by hundreds , if not thousands of companies and does not make the content more attractive.
Include Social Share and Follow Buttons
Producing great content and offers goes too far if you don't give users the opportunity to share what you have.
If your site does not currently have the share of social buttons, you could be missing out on a lot of social media traffic , which is generated by people already reading your blog!
If this sounds new to you, social sharing buttons are small buttons that are around the top or bottom of the blog. They contain different icons of the social media site and allow you to share the page directly on the social media channel of your choice.
These buttons act as a non-insistent toolwhich encourages social sharing of your Buyer Personas.
If you are looking for tools to get yourself in the field, check out the two free, social sharing tools SumoMe and Shareaholic.
Implementation Calls to action
Once visitors land on your site, don't know what to do next? They won't know which pages to view or take action on unless you give them some sort of direction.
Call-to-action buttons are one of the many items that indicate the next step the user should take on a page. While many of us know this, it can be easy to fail to use them accurately to guide users through the site.
Some call-to-action example, click here for more information, download our sample gameplan, create a webinar, watch video, see all inbound
marketing services and see pricing. For more information, see this offer to get you using call-to-actions the right way to generate even more leads.
Use the right Images
Not every image will match the type of message you are trying to show to your audience.
Fortunately, you have a lot to choose from (even some that are free). But still, because it caught many of us deciding to plague our site with extremely crowded photos.
Just because a stock site has the image, doesn't mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that depict images of real people working for your company and the office itself.
If real photos are not an option, there are techniques you can use to help choose the right type of photo stock. This will help bring more brand realism and making sure the images match who you are and what your content explains.
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