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Web design is such an exciting activity, where absolutely innovative new designs emerge every day. Marketing and web design agencies advise using some of the best web design practices to ensure that websites are eye-catching, which in today's digital world means attracting users to ultimately convert them into leads.

1- Have a page icon or home icon

This symbol is also called a favicon, an image associated with a website, and appears in the tab, address bar, and in-browser bookmarks. Although in a way, it may seem like just a decorative symbol, this favicon allows you to associate a brand with a logo to quickly identify a website, among other tabs and browser favorites. Also, as the popular phrase goes, an image is worth a thousand words, and it is proven that people quickly associate an image with a brand name.

2- Focus on a target audience

It can be easy to get caught up in a website's concept and forget about the end-user. A successful website must not only be visually appealing, but it must also attract a target audience and provide them with the information they need, ultimately converting them into leads. Keeping the target audience always present is essential, even when changes are made to the design of both the content and the images.

3- Maintain consistency in the brand concept

This should apply to all images, iconographies, fonts, and videos presented as content on the website. The history of a brand must be evident and supported in the design.

4- Simplify the design

Simplicity is becoming increasingly important in web design and development. Flashy and complicated websites generally offer poor customer experience and end up being visually confusing. Effective websites have streamlined layouts that are easy to navigate and allow every design element to shine. If on a website, too many design elements are placed that compete to attract the user's attention, ultimately none of them will do their job, that is, none will get the user involved.

5- Create powerful and convincing Call to Action

A website's goals are to attract a target market, provide relevant content, and convince the visitor to complete an action, subscribe to a newsletter, download an e-book, or make a query.

6- Use high-quality images or videos

Mobile phones today have practically taken the place of personal computers; people are informed, interact, and buy through mobile. A blurred image or an out-of-focus image negatively affects the aesthetics of a website. If a brand cannot invest in its photographic production, photo banks are a great option these days. Great web designers strive to balance clear, high-quality images with sizes that don't slow down website loading time.

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