Many professionals are involved in the design of your website who try to think about all the details because we know that the most important thing is not that it be pretty (which too), but that it "works," that it achieves results, that it helps you to increase your sales and you are glad you hired us.

That your website is more beautiful or uglier should not be a problem if you are swelling yourself to sell, right?

Well, well, in order to get you on the right track and get your website into our portfolio, we always give our clients a lot of advice and all possible explanations to convince them that their personal tastes shouldn't come into play when we're working on your project.

That is why I am writing this article, not only to vent (although it helps) but to record in writing that I have warned you of all this.

Use quality images; they are very important to build trust

Titles are very important. Let's pay attention to the header tags (h1, h2, h2…)

Don't go overboard with the size of the texts; try to specify, or we will bore the user.

We are going to give your text personality so that your client remembers your business and sets you apart from your competition.

Do not add new colors or fonts; we have defined styles so that the web transmits professionalism.

We are going to wait until you are sure that you are going to write before opening your blog. It is better not to have a blog than to have it soulless and giving a bad image; write a couple of articles, and we'll talk.

It is important to optimize the images so that the web doesn't take long to load. This is uncomfortable for the user and fatal for Google.

The description of the products in your eCommerce is everything; we are going to make some texts that explain everything very well. This will help us sell and provide confidence.

Update the content of your website, keep it alive and take advantage of how easy it is to manage

Do not install additional plugins, which is a delicate issue; we have only installed the ones you need. In this less is more, they are also reliable and will not slow down the loading of your website.

The most difficult part of web design is understanding the terms and definitions that intertwine with the profession. As a business owner or perhaps a person intending to understand more about the complications of web design, it could be a little difficult to understand when technical jargon is woven into dialogues. These conversations often include acronyms for ease of pronunciation; however, it can leave a novice completely lost.

In simple terms, web design is the process of developing an electronic web page by using aesthetic design mechanisms and ensuring easy accessibility to this web page on the internet.

The web design process involves the use of key elements to create specified visual effects that are specific to the brand. The web design incorporates graphic aspects of all shapes, colors, patterns and font, well optimized representing the brand image. It also synchronizes navigation elements to provide users with an easy experience, with interactive technology that allows for inclusive sharing and participation through emails and newsletters to convert visitors. High quality content, involvement of multi-media libraries and compatibility with operating systems are also key ingredients; drawing all these elements into processes and frameworks, research and execution is what web design involves.

Typically, an individual with the technical ability to effectively and professionally create the look, style, and content of a website, with details on functionality and usability, using modern tools such as HTML, CSS, PHP, and CMS, is called a web designer. Of course, high competence in programming language and content management systems is expected, as well as years of experience in the field.

The categories of services offered by web design companies, with variations in the level of services offered and differences in pricing can be considered web design packages. A web design package can include these and more:

• Number of web pages and additional pages
• Images, photo gallery and embedded video
• Social media add-ons
• Google Analytics
• Web hosting and backup
• Receptive design

API

The application programming interface is a tool that systematically allows communication between different systems. These systems are custom applications such as Shopify, PayPal and Sales force. These APIs are responsible for distributing data from the system to other channels.

Customer management system (CMS)

The Content Management System (CMS) platform is used to edit, publish, and upload content to text, videos, or images. Organizations can easily manage their content and optimize the site through these means. Examples of CMS systems are WordPress, Sitecore, Joomla, Wix, Ektron and others.

Development language

Website design often requires experts to use development tools and back-end languages, and these development languages ​​are also called programming languages, including PHP, Python, CSS, ASP, Linux, and more. The backend developer is an individual with a solid knowledge of the syntax and language applications of these programs.

On the other hand, the front-end developer excels in coding languages. These codes essentially control the design, structure and visual aesthetics rendered on a website. Front-end development tools include HTML, JavaScript, and CSS.

A site may simply be successfully excelling in limited aspects (such as only web design or content - do not have a list of services prices and the series of questions frequently badly needed). It must have a design that loads into your site user experience, functionality, and properly complements the content .

So what do you need to know to start improving your web design?

To answer that, here are some tips for the site to make sure it goes in the right direction in the new design and are making sure that visitors are not turning away.

Do you have a plan?

Don't just start designing your website. To ensure that your site effectively meets the needs of visitors you need to map that to your buyer from the first time they visit your site when they become a customer.

What pages are they going to view, what content are they going to read and what are they going to convert on? Understanding this will help you design a site that helps feed leads through the sales funnel.

You want to design your site for the next step, not the last step. It is about answering the right questions in the right order. This could be where the context comes into play. Get what you already know about current customers (or even interview them) and research how they went from a visitor to a customer.

Disassembly from the site

Certain items on your site will distract you from the value and message you are trying to convey. Complicated animations, content that is too long, crowded site images are just a few factors on the list.

With an audience that has only an attention span of 8 seconds, you need to create a first impression that easily gets the main points over. This should be done with short, strong sections of photos / content and applicable icons that are sectioned apart from clear and concise headers.

If you have the right ones, then examine and make sure it does not contain jargon or ambiguous terminology. It only serves to disturb the contentand confuse users.

A few words to avoid include next generation, flexible, robust, scalable, easy to use, cutting edge, innovative, best-of-breed, mission critical, innovative ... these are all words that have over used by hundreds , if not thousands of companies and does not make the content more attractive. 

Include Social Share and Follow Buttons

Producing great content and offers goes too far if you don't give users the opportunity to share what you have.

If your site does not currently have the share of social buttons, you could be missing out on a lot of social media traffic , which is generated by people already reading your blog!

If this sounds new to you, social sharing buttons are small buttons that are around the top or bottom of the blog. They contain different icons of the social media site and allow you to share the page directly on the social media channel of your choice.

These buttons act as a non-insistent toolwhich encourages social sharing of your Buyer Personas.

If you are looking for tools to get yourself in the field, check out the two free, social sharing tools SumoMe and Shareaholic.

Implementation Calls to action

Once visitors land on your site, don't know what to do next? They won't know which pages to view or take action on unless you give them some sort of direction.

Call-to-action buttons are one of the many items that indicate the next step the user should take on a page. While many of us know this, it can be easy to fail to use them accurately to guide users through the site.

Some call-to-action example, click here for more information, download our sample gameplan, create a webinar, watch video, see all inbound 

marketing services and see pricing. For more information, see this offer to get you using call-to-actions the right way to generate even more leads.

Use the right Images

Not every image will match the type of message you are trying to show to your audience.

Fortunately, you have a lot to choose from (even some that are free). But still, because it caught many of us deciding to plague our site with extremely crowded photos.

Just because a stock site has the image, doesn't mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that depict images of real people working for your company and the office itself.

If real photos are not an option, there are techniques you can use to help choose the right type of photo stock. This will help bring more brand realism and making sure the images match who you are and what your content explains.

A common question that a lot of people have about creating a website is how long does it take to build a website? Obviously, when you are starting a business or blog and you need your site up and running as soon as possible, of course you want to know how long it will take for your site to be created and then online. Because the sooner it's online, the better.

However, what is important to realize is that it is very difficult to set a time frame when it comes to web design, because the time required to build the site can differ depending on a number of factors. Sometimes a website can take a few days to build in its entirety, other times it can take a few months, it depends.

What can cause delays?

The first thing you need to deal with is the cause of the delays - what is it that slows down the process of building a website? There are a number of different factors to consider here. You see, in creating most websites several people are at stake, it is not just the web designer that is important, there are other crucial people included in the process, for example, such as the content creator, for example.

Common cause of delay 1: The content of my site is not ready

It is very common for a web designer to have your site ready, but it requires page content to complete it.

Sometimes the content is created by the site owner, and others have outsourced this part to a content writer.

A lot of people choose to hire a separate content writer, which means that much of the time a web designer is waiting for content from them. One option to speed up the website design process is to have the content of the site ready before you start creating the site, so that the creation of your site is as fast as possible.

Common cause of delay 2: I don't have web hosting yet

To publish your website, you need to purchase a web hosting service .

You will need to provide your web designer with ftp details that are basically access details to your web hosting space so that your website can be published there.

Common cause of delay 3: Major design changes at the last minute

Then there is the fact that, in part, by creating the website, a lot of people decide that they want to make changes to their website. These can be changes to the layout of the pages, the color scheme, the company name - regardless of these changes; they can slow down the speed with which the site will be completed, as each change takes time. So, it is better to make sure that you are completely satisfied with the design of your site before your web designer starts building it.

The visual attraction of web development is achieved by transforming an idea from a singular concept into a story in several pages, which expresses a common thought on the pages of the site. Web development has a vast and complex application with every aspect that is added to a fully functional website. Companies and corporations have harnessed the power of web development to increase their revenue in the global marketplace and achieve brand expansion across all virtual channels, however, there are frequently asked questions about web development that are still unclear to many people about the issues. web development. 

What is web development?

Web development refers to the technical application of programming languages ​​and / or content management systems in hosting networks configured for online commercial use. Web development processes include:

• Initial source of information,
• Structural planning,
• design
• Content development and compilation,
• coding,
• Testing, review and official launch as well
• Maintenance.

What is the difference between web development and web design?

There is a significant difference between the two functions "web development" and "web design", even though people often confuse these terms with the assumption that they are both. These are actually two completely different sets of qualifications and should be considered by the companies that provide these services.

Web Design

This process largely relates to the aesthetic and use functions of a website. It uses various graphic design tools and software to create essential visual elements that contribute to the overall look of the website. A web designer uses the basic design principles and the best themes that are easy to use and enhance the frames of a website. The web design includes a balance of color contrast across all pages and sections with an emphasis on the website's ease of use. Consistency is a critical aspect of the design to create uniformity in all the different sections of the site layout.

Web development

In essence, web development needs a technical approach, at the back, to create and put together each element, little by little, to model the visual design of a website, using complex tools such as HTML, JavaScript, CSS, PHP and a multitude of other programming languages ​​to highlight visual aesthetics.

Web development uses a dynamic approach to creating a site by segmenting components, while incorporating programming languages ​​into the process. However, advanced service providers may decide to use lighter and more dynamic tools, such as Content Management Systems (CMS), such as WordPress, to streamline processes and enable management. as well as a more responsive alternative for companies.

In the last 7 years, mobile traffic has increased by 222%. Globally, over 50% of all Internet activity is mobile. The desktop follows just over 45% of all internet traffic and tablets make up the rest. With so many people browsing the web from their phones, it is essential to provide a great experience for those who access the mobile site. Without them, we do not address the majority and the possible lack of traffic leads to a decrease in the number of leads and business in general. Here's what we need to pay attention to:

Responsive design

Design  responsive is the method of designing web pages that allows optimized display on all devices. In other words, a responsive design will automatically reformat the site for all screen sizes. This allows site visitors to interact easily regardless of the device they are using.

Some marketers decide to invest in a mobile version of the site. Not the best decision! In the long run, maintenance costs and effort are doubled. A responsive design is easier to manage because it offers a site that works on all devices, even if a larger investment is needed in the development phase .

Viewport

Just because a website is available on mobile doesn't mean the web page is sized correctly. This is why it is important to set up a Viewport for your site. Think about the screen size of a regular phone. Viewport is the size of a window or visible area of ​​a screen on mobile or tablet devices.

Thanks to the viewport , sites on mobile devices are not displayed in the same way as on a desktop screen. Users do not have to zoom in to read, but can see the content of a page in a way that matches the small screen. Viewport , in combination with responsive design , helps browsers "break" web pages and reassemble them on small screens, in a way that allows users to receive meaningful and readable content.

Fonts

There are a lot of screen sizes and you want the text on the site to be easy to read on each. The font size is set in the CSS file of the web page.

According to Google, the best basic font size is 16 CSS pixels. We recommend a size of at least 12px or larger on most pages.

You can scale the text size for sections starting from the base font. For example, when the subtitle text is 120% of the basic font and the title text is 250% of the basic font, the fonts will be in relation to each other and will be displayed the same on all devices.