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Mobile web design… More and more users are accessing websites from their mobile devices, which means that you must approach all projects with a mobile strategy.

Define the needs of your mobile web design

Generally, a mobile web design is produced by one of the following circumstances:

  • It is a new website.
  • It is the redesign of an existing website, which will include a new mobile web design.
  • It is the addition of a mobile web design to a website that will not change.

Each of these circumstances has different requirements that will help you determine the strategy to follow, considering the following points.

Consider your business goals

Prioritize these goals and communicate them in your mobile web design, focusing on the priority goals for your business.

Consider the previous statistics

For a redesign or to add a mobile web design to an existing website, you should have statistics from Google Analytics (or other software tracking indicators). Analyze from which devices and browsers users access the website and build your mobile web design by supporting these devices.

Put into practice Responsive Web Design

Optimize your mobile web design so that it can be browsed from desktop and mobile devices, with different screen resolutions and compatible technologies, using the latest web technologies such as HTML5, CSS3 and web fonts, so that your mobile web design can adapt and be viewed on any device. That is Responsive Web Design.

Make it simple

As a general rule of thumb, when converting desktop web design to mobile web design, keep it as simple as possible and there are several reasons for this:

  • Loading time for wireless connections is still relatively slow, so the faster the website can load on a phone, the better.
  • The usability of mobile web design requires simplified navigation, since with less space available on the screen, you must place the elements wisely. In short, less is more.
  • CSS3 gives you an amazing set of design tools, without having to resort to bulky images, which is not to say that you don't use images.

One-column designs give better results

Not only does it help you manage limited space on a smaller screen, it also helps you scale more easily between different device resolutions and move items from portrait to landscape mode.

The vertical hierarchy

Organize items in a simple and digestible way, creating a foldable navigation. Stacks large blocks of content in collapsible modules, so that the user can open the information that interests them with a single touch, leaving the rest hidden.

Check your “clicks” and make them “touchable”

In mobile web design, interactions are done with your fingers, not a click, which creates a very different dynamic in terms of usability.

Go through all the “clickable” items (links, buttons, menus, etc.) and change them. Mobile web design requires large, thick buttons that can be easily pressed by a finger.

Provide Feedback

Give users obvious feedback for any action that occurs in your mobile web design. For example, when a user clicks a link or button, it is good practice for that button to visually change its state (with color, movement, etc.) to indicate that the action has started. It is visual information familiar to most users, which you can take advantage of.

Another good practice is to include loading images for actions that may take longer, indicating that something is in progress. Desktop browsers have various built-in indicators, but mobile browsers are not as obvious, so it is important to build a visual response in your mobile web design.

Test your mobile web design

As with any project, try it out on as many devices as possible. If you have a hard time finding them, try installing the development SDK for the platform (such as the iPhone SDK and Android SDK) and using web-based emulators for viewing on other mobile platforms.

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