Lately, we can't miss the motion design. Just take a look at his Facebook newsfeed to realize the current craze around motion design. It seems to have conquered Internet users, but also advertisers because it brings in a lot. In its conquest of the Web, motion design has brilliantly made its entry. But is this trend temporary or lasting?
But what exactly is motion design?
Motion design, or Motion Graphics Design in English, is a graphic animation technique for creating impactful audiovisual content, from 2D or 3D elements, images and illustrations, geometric shapes, typography, etc. If this technique has long been found on television, it is currently experiencing a real craze on the Internet.
Motion design is everywhere!
YouTube, Facebook, Twitter, etc. The Internet and social networks are the favourite playgrounds for motion design animations. Online video is currently enjoying great success. The audiences even exceed those of some television channels. If we had to retain a single actor from online video, we would necessarily cite YouTube.
Varied formats that call for creativity
Motion design brings together several techniques such as flat motion, 2D or 3D animation, typographic animation, etc. This offers a wide variety of motion design formats. Here are some examples of realizations in motion design, ranging from GIF to video.
GIF - My Little Paris
A short video on Instagram - Louis Vuitton
YouTube video - Starbucks
Impactful formats that appeal to internet users and create engagement
Brands and advertisers are increasingly using motion design as animated graphic content is on the rise. On Facebook, for example, video is the format that gets the most engagements. Video sharing is on the rise, while link sharing is falling and photo sharing is stagnant.
However, for a motion design video to grab the attention of internet users and be viral, it must be short. We recommend a maximum duration of 2 minutes.
Is the future in motion design?
According to forecasts, the video format will represent 80% of Internet traffic by 2020. Video has a bright future ahead of it, especially as this format appeals to Internet users and makes marketers happy. Not only does video generate conversions, but it also creates engagement and promotes SEO for the web pages where it is posted.
The opportunities offered by motion design are numerous. It can be used to present your company, activity or products. It is a format that is at the same time aesthetic, educational and dynamic thanks to which one can deliver a concise message which commands attention.
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