Once it is assumed that you have to be yes or yes on the Internet, having an online presence is more than selling in online stores or simply having a website.
The presence on the Internet also includes branding, customer service, trend detection, marketing ...
To have an effective online presence, it is necessary to properly maintain a set of three factors: website, social networks, and promotion.
The weight of each of these factors will vary depending on the type of company and its objectives.
It is also a continuous process since this online presence must be adapted to the evolution of each of the platforms and channels.
In the online world, presence requires the same attention as in the offline world, in which if we want to have a presence, we have to be careful that they know us, pay attention to us or consider us a reference.
How does having a presence on the Internet help my business?
Today, most people search the Internet to find and compare products and services that interest them, even if the purchase is made offline. Of these, around 70% do so via mobile phone.
Your online presence can help your potential customers find your business and obtain information about your products and services. Find your contact information, location, hours, read testimonials from other clients that help establish your credibility, and find out about your promotions.
Such information can help any business connect with more customers. The Internet is an advertisement or showcase open 24 hours a day, 365 days a year.
The Internet is a good ally for small companies, as it allows them to be on the same footing as larger ones. Having an online presence offers your business the opportunity to improve its reputation, generate prestige, and adapt to consumer needs practically in real-time.
If your company does not have an effective presence on the internet, it does not exist for the vast majority of consumers. And today, no business can afford not to be found by a new customer. Without references or information, a company generates mistrust and can be labeled obsolete.
The Internet is the largest shopping center ever built, with 40% of the world's population spending an average of three and a half hours a day in it, making hundreds of thousands of purchases, inquiries, comparisons, and requesting information.
It has never been more affordable for a company to have effective advertising for its business. Before, only large companies could afford advertising costs in traditional media such as TV, radio, and press.
Having information and a contact website brings you closer to the customer and opens opportunities for your business.
So… what do I do on the Internet?
Conquer your client, make him fall in love. Make your life easier by offering information to help you solve your problem and make your purchase decision.
Sales today are determined by the quality of products or services and the added values that your company offers concerning the competition, the image it has, and the opinion of consumers about it.
Having a quality website, complemented with profiles on social networks where you can promote your products or services, is a good way to make your business visible to the millions of people who go to the Internet daily in search of information.
What do I need to have an effective online presence for my business?
There are many ways to have a web presence, and a website is just one of them. Other types of web presence include social media channels and sites that allow your customers to rate your business.
Think about what you want to achieve with your online presence. If you want people to find your business address and phone number on the Internet to contact you, an entry in a business directory or review site may suffice.
If you want to have an online store, a blog, and give details about your activity, a website may be the best option.
Also, think about how you plan to maintain your presence on the Internet and how many resources (financial, human, or temporary) you can dedicate to it.
In general, the minimum online presence should include:
A page in Google My Business to tell your potential client who you are, where you are, and what you offer.
Active profiles on Social Networks to maintain active communication with your audience.
A blog to add value to your client while showing the most human face of your company.
With these three elements, you can already say that your company is on the internet. If also, you consider that selling online is, or can be, a significant part of your business, you need:
An online store
An Email Marketing Strategy
How should I manage the online presence of my business?
Being on the Internet in a bad way not only does not benefit you at all, but it can be very detrimental to your business.
According to a recent study, 50% of the Internet's data regarding small businesses is wrong or out of date.
Likewise, 70% of the owners of small and medium businesses affirm that they do not have time to update and maintain their online data with correct information.
If you spent a few minutes a week to check and update the information of your company that appears on the Internet (either in the review pages and directories, in Google My Business, or your own website), you would be taking the lead to a large percentage of businesses that have not even realized this situation.
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