As part of your paid search campaigns, it is crucial to capture the attention of your targets. You only have a few seconds! If the choice of words is decisive to generate a click, the web design of your banner is just as crucial. Banners are particularly useful for Display campaigns and Retargeting.
Responsive Web Design e-mailing campaigns and newsletters
The email campaigns or newsletters are very effective, provided you distinguish the proposed visual. Your customers expect an experience every time they visit your site and read any associated content. To take full advantage of it, consider integrating a Responsive Web Design.
Visuals for social networks
Social networks have become one of the pillars of the digital strategy. But to be successful in the flow of publications, it is important to take care of your web design. Pay attention to this point in your Facebook Ads, YouTube Ads, LinkedIn Ads campaigns. Faced with the predominant use of scrolling on mobile or tablet, only visually attractive content will make the difference.
The amount of time spent on the web hasn't increased that much in recent years. On the other hand, the number of channels and content has exploded considerably. You need to find a more impactful way to deliver your message. How? 'Or' What? Thanks to a very visual summary. Computer graphics are now flourishing, but their art cannot be improvised. They are very useful for animating a blog and social networks. And they are invaluable for transmitting data on the market or for illustrating expertise.
To support your digital advertising campaigns, a so-called Landing Page is a real added value. Linking directly to your site's home page is often the mistake. Useful to promote a service or an offer, but also to collect contact details, the Landing Page must be neat in its appearance to achieve its objectives. In this case, it increases the number of requests for quotes and makes your marketing campaigns more effective.
UX Design and web ergonomics
UX Design has become essential to improve the conversion of a site or an application. The user experience is indeed at the heart of the expectations. And the effectiveness of a page or a site does not depend only on your offer. Design and ergonomics are success factors that should be invested in.
On social networks, it will not have escaped you; the contests have pride of place. Why? Because they help boost your engagement rate. The contest is also a great way to drive traffic to your site. Finally, it allows you to animate your community and collect data. For this, it is necessary to establish a content strategy, which is the work of a good Community Manager. But web design is also very important.
Conclusion: web design at the heart of the customer experience
Faced with the growing expectations of Internet users for a rich Web experience, it is obvious that content and web design have become levers of success in digital marketing. Just as content should be unique, so is your visuals.
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