The design of a website for a company that is dedicated to the sale of products or services requires a series of strategies for the site to be a seller, successful and achieve the mission of selling.
Many start-up companies ask for their website to be developed without having their logo created and that is the first mistake you cannot make.
The logo is the basis with which a website has to be designed since it is part of its corporate image and the website will be designed on that image (especially in terms of corporate color).
Currently there are ways to put any typeface on a website thanks to Google applications and other methods, but there is nothing like the most common fonts for websites such as: Arial, Verdana, Trebuchet and Century Gotic.
Putting rarer or newer fonts can be unreadable to the user.
The mission of your page is to get the user to quickly find what you offer or sell and for this to work the design must be clear and clean.
A simple website can also be elegant in design.
Do not put flash animations, or many colors to attract attention, you could entertain the visitor and not achieve your goal.
You will think that this does not happen, but I can assure you that it does.
The client gives me a document with the text of his company so that I can put it on one of its pages, that text may have a spelling error due to the carelessness of the person who wrote it and I do not read all that text or review it because I trust what the client sends me, so I copy and paste it in their web code as they pass it to me, what happens? Well, that page will have spelling errors until someone notices.
It is very important to have what your company offers on the first page. Do not make the mistake of asking for the typical text of ?? who are we ?? or introduction, that is not going to read anyone I assure you.
Put very big and in a single line what you do and what you can offer to the person who is visiting you.
Nowadays, the more text your website has, the more important it will be for Google, but you also have to think about your visitors, because they can leave your website simply by seeing your entire page full of text.
Try to make good text separation, inserting a photo or main title, that the user does not have to “read everything to find out anything”.
Users are not going to read your page, they are going to look at it quickly and they will read what most catches their attention.
Many company websites have a multitude of pages explaining their services or products, which means that there are pages within other pages and when the user enters they no longer know where they are or how they entered it.
Try to always put a main menu on your website that is visible and easy to use for the visitor, that he does not get lost while entering your pages and can find all your pages with a maximum of 2 clicks.
Many websites look different if you open them in different browsers, even some (usually the oldest) do not work well.
It is a shame that a user enters your web page with the browser that he normally uses and sees the web dislodged or with elements outside his site.
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