Websites are often used as a static digital signboard. They are usually pages with little interaction between the customer and the company, a site that is hardly visited. Too often, therefore, the investment did not achieve the efficiency and return that was initially thought of. We help these companies to successfully acquire more digital customer interaction through chatbots and live chats. They are the marketing tools of the future, predecessors of AI and also a must for a modern company.
Chatbots and live chats are an additional communication channel on your website. They provide a first point of contact to answer customer questions, avoid long waiting times on the phone and ensure that any feedback can be processed quickly and easily.
Depending on your needs, you choose a chat box / live chat or a chatbot. In general, the difference between the two lies in the fact that a “live chat” is answered by a physical person and a chatbot by an “AI”. In a live chat, it means that there is a person on the other side of the chat to answer the questions of website visitors.
That is absolutely no problem. Thanks to a handy app, you get a notification on your phone that a visitor asks a question. This way you can answer at any time of the day and at any place without the need for permanence.
In addition, we also have chatbots. Chatbots are a more advanced version of a live chat. These bots will search for keywords or key phrases that a user types. This allows the bot to provide pre-written solutions itself. The more keywords you wish to track down, the more answers you can enter and the more you automatically help the customer. This is an efficient system to have standard questions solved by the bot and questions that are complex to receive immediately. In the long run, you will save a lot of time by automatically answering standard questions from customers or site visitors. In the future, this will develop further and chatbots will be able to engage in full conversations.
An AI chatbot requires greater effort to configure properly, but can therefore be deployed automatically 24/7 without human intervention. The extra investment will certainly pay for itself in the long term. Especially now that it is not yet a frequently used marketing tool. Jump on the car is therefore the message.
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