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Each website creation begins with its design, which is more commonly called web design. Over the years, trends change to suit the desires of Internet users and their use of websites. These are therefore in perpetual transformation, the goal being to strengthen the experience and the user interface. You must be aware of what is happening in web design to attract as many Internet users as possible and to keep them on your site. Your digital strategy agency talks to you about this year's web design trends.  

Each year has its trends. They, therefore, vary from year to year. However, some can last, because they have become too important, even essential, for the design of a website.  

Pastel shades are in the spotlight.  

This year, it is the soft colours that are highlighted. Among these, we find pastel colours. They are coloured to attract the eye of Internet users, without attacking it, as bright colours could do. 

Colours, on a website, are really very important. Therefore, you have to check what they correspond to. For example, green is often associated with ecology and nature. You should also pay attention that the colours combine well with each other.

The change of typography 

Sans-Serif typographies are increasingly rare on Internet sites, and this since computers display Serifs better. They are used to give an original touche site and fit the picture of the brand.  

You can choose several different typographies for your site. However, be careful not to choose the opposite extremes and not to use more than 3 fonts so as not to overload the visual of the website. You should also think about choosing the ones that will be readable for Internet users.  

The flat design is present.  

The trend of minimalist sites returns this year. And among them, we also find simple illustrations but refined: those in flat design. It is a flat style, which delights Internet users with its minimalism and its worked areas. They are often recognizable thanks to their rounded geometric shapes. 

One-page sites 

Contrary to what one might think, one-page sites are still popular. They allow Internet users to access all the information on the site in a single page; they just have to scroll. However, you must remember to insert a menu where the anchors will link to different parts of the website.  

The difficulty with this type of website is to organize it correctly so that it is dynamic enough for Internet users.  

Think Mobile First 

The most important trend is that of Mobile First. The concept is to start by creating mobile models of the sites, and then adapt them on desktop. 

It is a reflex that all people doing web design must take. The mobile era has considerably changed the Internet browsing habits of Internet users: the mobile has become the device that generates the most Internet traffic. In 2018, 33.4 million Internet users used their mobile to browse Internet pages every day, compared to 22 million who used their desktop.

Therefore, more work has to be done on the device most used by users. And thus, to make its website responsive design so that it is ergonomic on all devices.   

What to remember? 

Several trends have arrived this year. Among them, we can find a style of illustration, site, the most popular colours, etc. But the most important thing is to think first of Mobile-First during the development of the website. The rise of mobile phones and the changes in Internet users' habits, in terms of their Internet browsing, are forcing web designers to focus more on mobile devices. 

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