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Many mistakes wander from layout to layout, from one designer to another. They are like a disease that needs to be treated urgently. But no one does it, because some absolutely do not care, while others do not have enough experience.

How to heal the problem

To get rid of trivial problems and improve your design skills, you just need to know and understand the fundamental basics of web design. Here we will talk about them.

The Site Is A System

The system is what will help to build a logically correct site that effectively performs the assigned tasks. Organizing elements and bringing similar ones to a common denominator is an important and crucial step in the web development stage.

Take a close look at the design you've created. Are you sure that the three multi-coloured Buy buttons on the first screen will help increase the conversion of your site? Ignoring the modular grid will also not give people an orgasm.

Get your layouts in order. Each element category should look and perform the same and predictably.

Beauty Is Utopia

A lot of designers behave like designers, and it's incredibly awful. A real designer must behave like an engineer who is foreign to the concept of beauty. For him, efficiency is important, and everything else is suspiciousness and prejudice. Therefore, each element on the page must fulfil a specific role.

The reasoning should be something like this: a full-screen image is not a tribute to beauty or fashion; it is an image that enhances the emotional component of the project and encourages visitors to take action.

Dullness Is The Norm

Nobody will think about how your interface works. Therefore, the design must be developed with the thought that 90% of visitors are complete idiots. In this case, it (the interface) will turn out to be simple and understandable, not overloaded with complex logic and meaningless animation.

Simplicity and convenience are the main criteria to strive for. Quite often, the opposite happens.

Colour Is Emotion

The choice of the colour scheme of the site and, in particular, its individual elements, should be approached carefully and carefully. Colour, like images, creates emotion. It is very important that this emotion is correct and appropriate for the purpose of the site.

Typography Is Life

A careless, irresponsible and talentless attitude towards typography can nullify the entire process of a designer's work. Choosing a font and working with it correctly is an important and difficult task, but it is worth talking about it in a separate, more voluminous article.


To make a quality design product, just like in any other profession, it's important to learn the basics. In this case, the basics of web design.

This will help you grow dramatically within your profession and create truly smart and right websites.

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