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Managing a website is often complex, and standing out among a plethora of other websites in the same domain is a headache. Too much content, not enough, ... not the right keywords, no virality, ... argh! Whether you are self-employed, or in a service specializing in web management, there are a few tips to know to gain visibility in search results and notoriety in the eyes of users.

Your website stands out by offering original content.

One of the first tools at your disposal is ... to be yourself to offer original content. Differentiate your website from others by what makes you different: the topic in which you are passionate, expert or just interested. This can be found in the name of your website, in your branding, in your writing style, in the images and videos you showcase and in all the other services you offer on your web portal.

The first virtue of this advice is to locate yourself in a domain to better understand yourself, and to understand the environment of your Web application. This optimizes the click-through rate in searches and minimizes the bounce rate. Be creative, and above all, be yourself!

Offer content that resembles you, that is to say, that is unique like you. Don't try to do like other websites at all costs. Your point of view matters, it is surely relevant and full of meaning; it will be important to your site visitors. Original content can translate into analyzes on subjects specific to your expertise: sources different from other sites, different services offered and above all ... add your touch (notes of humour, precision, etc.). This last point is very important; it is the humanization of the content: what will make you choose yourself over another. Do not hesitate to use humour; in moderation; it is always positive.

Offer regular content with a maximum of interactions.

The regularity is also paramount, it is what allows keeping your website alive, to date, to stand out from all those who stopped to feed their own. This will keep you in the news, in the heads of your loyal readers who will become influencers and you can become an active reference, perhaps even an influencer.

The goal is to offer interaction. Your website should be a place of sharing and expression. The "comment" space is important, but it's not just that: chatbot, sharing, CTA, UGC and so many other interactive features are available to you to engage your visitors.

Be clear and concise.

This advice aims to be equally beneficial for you, your community (your influencers) and the environment (the planet). Being light in your content proposal will allow you not to get too lost in too much content and, the lightness of the published content or “Slow Content” in a web application is the key when looking to design a more eco-responsible site.

Also, by being too "wordy" (blog posts that never end) or too present (a newsletter that arrives every two days), you will end up boring your audience or even convey a negative image of your brand.

Conclusion: a good SEO / SMO strategy

Finally, to stand out from other websites, the key lies in the proper use of a combined SMO (social network optimization) and SEO (i.e. natural referencing strategies) strategy. The goal is to raise your portal invisibility and your brand in notoriety. To do this, you must for each content publication, choose your keywords in line with your overall digital strategy. Observe the current trends in your field to follow them, or on the contrary, choose another axis of presentation. Use free tools like Google Trends, Google Analytics or even Google Search Console.

In short, a multitude of concrete actions is available to you to stand out from other websites. Think of everything, using lists, but the most important thing is to have fun! Sharing your knowledge or thoughts should make you happy, and it shows as a reader. Remember, you need to bring your personal touch and believe in it. It's your turn!

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