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Most people think that UX is usable or at least common. However, these days, UX is a much larger "church," with many more aspects to consider than simple use.

UX and user design

Fortunately, figuring out whether or not ideas have value for the user (or at least, business value) is not too difficult. There are two main questions revolving around addressing users:

  • Want this? (required during user testing);
  • Can you use this? (required during use testing).

We are not very romantic, but at least we will not end up wasting resources and time projecting something wrong. It is safer to simply ask users what they want and need. More expensive, but safer, and when the results are obtained, you will feel relieved, even if the feedback is negative.

User testing

You probably already know what user testing is, and you've heard the benefits of doing it countless times.

  • reward free access in exchange for regular feedback;
  • have fun automating your workflow with various applications;
  • stay regular with the team and organize feedback.

Don't think too much! Simply enjoy building high-quality relationships with your main supporters.

Getting feedback

Getting “face-to-face” feedback with real-life users or remote testing tools is why designers are most afraid of testing users. But, it is actually useful, not to mention the best way to build relationships with our main "lawyers".

That being said, don't announce that face-to-face interviews are the only way to get quality feedback.

Here are some great tools that are not only useful individually, but can be extremely powerful when connected using automation software such as Zapier. Free survey tools include Typeform and Google Forms, and free feedback management tools include Trello, Asana, and Google Sheets.


Colour is one of the many ways users learn how to use and understand how an interface works. Where human nature is recognized, rather than a memory, colour is subtly one of the most recognized aspects of everyday life. Colour means different things in different cultures and in different contexts.


Contrast, in short, helps the elements stand out. We can optimize the contrast with colour, size, depth and more, which in turn helps clarity by changing the user's attention. It is a non-verbal way of clarifying what the user should look for above all.


Strengthening a concept through repetition is another surefire way to infuse clarity. The next step in the journey is to click on a specific button? If so, display it contextually several times.

Coherence and innovation

Naturally, coherence limits innovation. However, innovation can be a game-changer, as long as the lack of consistency deserves the value it brings to users in the long run. In this scenario, a well-thought-out onboard UX that introduces users to the application (or certain functions) may be a suitable alternative.

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