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The most difficult part of web design is understanding the terms and definitions that intertwine with the profession. As a business owner or perhaps a person intending to understand more about the complications of web design, it could be a little difficult to understand when technical jargon is woven into dialogues. These conversations often include acronyms for ease of pronunciation; however, it can leave a novice completely lost.

In simple terms, web design is the process of developing an electronic web page by using aesthetic design mechanisms and ensuring easy accessibility to this web page on the internet.

The web design process involves the use of key elements to create specified visual effects that are specific to the brand. The web design incorporates graphic aspects of all shapes, colors, patterns and font, well optimized representing the brand image. It also synchronizes navigation elements to provide users with an easy experience, with interactive technology that allows for inclusive sharing and participation through emails and newsletters to convert visitors. High quality content, involvement of multi-media libraries and compatibility with operating systems are also key ingredients; drawing all these elements into processes and frameworks, research and execution is what web design involves.

Typically, an individual with the technical ability to effectively and professionally create the look, style, and content of a website, with details on functionality and usability, using modern tools such as HTML, CSS, PHP, and CMS, is called a web designer. Of course, high competence in programming language and content management systems is expected, as well as years of experience in the field.

The categories of services offered by web design companies, with variations in the level of services offered and differences in pricing can be considered web design packages. A web design package can include these and more:

  • Number of web pages and additional pages
  • Images, photo gallery and embedded video
  • Social media add-ons
  • Google Analytics
  • Web hosting and backup
  • Receptive design


The application programming interface is a tool that systematically allows communication between different systems. These systems are custom applications such as Shopify, PayPal and Sales force. These APIs are responsible for distributing data from the system to other channels.

Customer management system (CMS)

The Content Management System (CMS) platform is used to edit, publish, and upload content to text, videos, or images. Organizations can easily manage their content and optimize the site through these means. Examples of CMS systems are WordPress, Sitecore, Joomla, Wix, Ektron and others.

Development language

Website design often requires experts to use development tools and back-end languages, and these development languages ​​are also called programming languages, including PHP, Python, CSS, ASP, Linux, and more. The backend developer is an individual with a solid knowledge of the syntax and language applications of these programs.

On the other hand, the front-end developer excels in coding languages. These codes essentially control the design, structure and visual aesthetics rendered on a website. Front-end development tools include HTML, JavaScript, and CSS.

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