It is evident that the corporate website must be taken care of in the extreme. It transmits many things about a company ... more than you imagine. And, in general, corporate websites leave a lot to be desired. Being on the Internet is now essential . It is like the business card of commercials, but it is preferable not to have a website, to have one that conveys a negative image.
With that in mind, it is easy for the web to end up being developed and maintained by people who are not trained for it: personnel from the company's IT department (if it exists), or some freelancer who may even be a young relative. of one of the bosses, and who studies? (the latter is an extreme example).
Who has not come across websites where locating information is, to put it mildly, somewhat complicated? Or in others in which, by dint of highlighting everything, in the end nothing stands out? Strong colors, bold text, moving images that distract the user ... Even background music that disrespectfully overlaps what is being heard.
The accessibility of the page
Then there are those websites whose contents cannot be accessed, in any way, by users with certain disabilities, or that function poorly if the operating system or browser are not the right ?? ... And here we are getting into the "silent" world of accessibility.
The choice of domain
But this is only the obvious part, the one that visitors see and hear. There is another part, no less important, that nobody pays attention to, at least initially ... What about domain policy, for example? It is not the same that the address of a page is www.telephone operator.com/companyname, as it is www.companyname.com. Is it worth registering, in addition, the extensions ES, NET, ORG ...?
Hosting your website
And where is the web hosted? What guarantees does the hosting server offer? Is anything known about service percentages? Why type in the address of a company and an error message appears, in plan: the web page you are trying to access is not available at the moment. Please try again later ?? ... not exactly a way to convey confidence to potential customers.
Search engine optimization
Finally, sooner or later someone will wonder why the website of their company does not appear in Google ... Or if it does appear, why is it lost there on page number 100 of the search engine ... Then it is discovered that the corporate website is made without thinking about positioning ... Those who developed it did not know about search engine readable content, or goals, or friendly URLs ... In short, they did not know anything about SEO.
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