It is difficult to make a simple and precise definition of what UX Design is. However, this concept represents the quality of an Internet user's experience when browsing a website. It's his overall experience when going on an interface. User Experience relies on emotional and usability aspects to define a good UX from a bad one.
UX Design for mobiles
The User eXperience does not exist only for desktop interfaces, but also for mobile ones while using the same principles. However, some points, which differ from the desktop, must be taken into account, such as the elements present on the interface, which must all be accessible to the user's fingers. So you have to think about their placement in relation to the size of the screens. You must also think about the format in which to develop the interface, that is to say, that it is necessary to take into account that very few mobile users - the name of Internet users on the mobile - use the landscape format. We must, therefore prioritize the development of the user interface in portrait. Another important point is that mobile users already have usual gestures, so avoid creating new ones.
The importance of UX Design
The User eXperience is about putting the user at the centre of attention. Its experience with the interface is of paramount importance as it is now carried out according to how the Internet user uses it. He must be able to quickly find the information he has come to seek. For this, you must follow the rule of 3 clicks, that is, it must find any information on the site in less than three clicks. Beyond this number, the Internet user leaves the site.
His first visit to the site must make him want to come back. For this, the site must be made according to how the Internet user browses and what he is looking for. UX Design aims to improve the functionality of the site so that the visitor experience is maximized and that they come back.
It's better to work more on the UX than the UI - which shouldn't be neglected either. A site where the design is mainly developed, will not necessarily bring back a user. However, the design must be qualitative and give him confidence, so that it stays. Whereas if it is its functional part that is optimized, it is more likely to come back. Consequently, you will have more opportunities to retain and convert your visitors.
User comfort has become of such great importance that, nowadays, web designers must take it into account when creating their models.
Its impact on natural referencing
Contrary to what one might think, SEO and UX Design are not enemies. They can even be complementary.
For several years now, Google has chosen to better position the websites that correspond the most to the Internet user's searches. Like some businesses, the Internet giant is also keen to improve the experience of its users. This is why it highlights the websites that attract the most visitors.
In conclusion, the more your website is optimized to improve the user experience, which generates more visits, the better Google will position it in the search results.
What to remember?
UX Design - in other words, User Experience - is a reflex that all website professionals should have. It has become a considerable concept because it values the user aspect, and therefore human, to that of the interface design. The more efficient and accessible a website is to Internet users, the more likely they will be to return to the website. This user experience will make the traffic more qualitative, and therefore, Google will offer it more as a result.